Be careful when hiring a company
to handle marketing via social media. Media companies of this nature are often
scam operations out to bilk novice marketing businesses. Some of these
companies use fake YouTube, Facebook and Twitter accounts by using proxy
servers with automated registration bots. Though you will see huge amounts of
activity, and will pay for it accordingly, your ads will likely not be viewed
by anyone at all.
Don't go off half-cocked and
start Facebooking and Twittering like mad until you have established a
marketing plan. You need to know the basics: how much time and money to spend,
who to put in charge of social media accounts, and what you want each page to
look like. Create a timeline that lays out when you expect to meet certain
milestones in your campaign. Stay committed to your plans, and you will be a
social media marketing success.
Tips For Your Social Media Marketing Success
1. Have specials on your site to
increase the temptation for your customers to visit. If they are seeing deals
in their Facebook feed they cannot get anywhere else, they are more likely to
pay attention to your marketing and even spread word-of-mouth advertising for
you online for free.
2. A strong social media network
will take a lot of time, effort and determination. You won't attract tens of
thousands of followers in a day. It can happen, but it is not very likely your
profiles will get attention that fast. If you are patient and diligent, success
will happen.
3. When posting from your social
media accounts, you should strive to come across as humble and approachable. If
you appear too boastful or arrogant, people will not be drawn to your business.
No matter how big or important your company is, your followers will show their
displeasure. Remember that your followers and customers have all the control.
Here are the cornerstones of success.
4. Include content that is
specifically targeted to your current followers and existing customers. One
example can be to let people know when you've reached one of your goals. Thank
the folks who are following you, and give them a summary of your experience.
Information of this type is sure to spread.
Engage online users by including
buttons that link to your Facebook, Twitter and other profiles. You can also
provide the option to subscribe to your RSS feed. Make this an integrated part
of your blog and add it to your email signature as well. Using each social
network profile, link to your various other profiles, to allow customers to
find you everywhere.
