Email marketing is an internet marketing
method that uses emails to promote to customers. To some, this can sound a bit
difficult, but it really isn't. Using this method to reach your customer base
isn't as hard as you might think, especially if you pay close attention to the
email marketing tips in this article.
Minimize traditional email
marketing activities during the holidays. Customers are preoccupied with family
and friends, and are less likely to be paying attention to business email. Your
odds of ending up in the spam box are considerably higher, which could have
longer term implications for your bottom line. The major exception to this
would be a business directly related to the holiday activities. Otherwise, give
yourself a break and enjoy some downtime yourself. Business will be back on
track in a day or two.
Email Marketing Tips For A Good Start
- To make sure your emails don't turn people off, always seek permission before sending them out. Include a subscription button on your site, and encourage regular customers to have their friends sign up as well. If you'd like to give people some extra encouragement to subscribe, you could feature subscriber only deals.
- If you want your email marketing messages to get to the right inboxes, target anyone whom you send to. If you already have a core set of fans or followers, offer discounts or promotions to those who get friends to show up. Anyone curious in your products and services probable has known others with similar interests, which mean you, can organically grow your list through existing social relationships.
- To get the most of your email marketing, invest in a program that personalizes your emails with every customer's given name instead of a generic greeting. Ensuring that every email starts with the recipient's name is key to encouraging your customers to see your newsletters as valuable information and not just more sales spam.
- Let your readers choose the layout of your content. Any messages with images, graphics and JavaScript is likely to get eaten by software filters and never seen by human eyes. Send out basic text or rich text format including a link to your website, and the option of an HTML version for those that want it.
Hopefully, now that you have read
this article, you are a little less intimidated by email marketing. The widely
used marketing practice is fairly simple to implement and can be adapted in no
time at all. Simply remember all of the email marketing tips that you read here
and you will be on your way to using emails for marketing. It hard to earn
money online especially if you do not know how to promote your business. The
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